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Here's a repeatable technical SEO audit process, designed for practical implementation, with a prioritized fix list. Repeatable Technical SEO Audit Process This audit focuses on the foundational elements of SEO that directly impact how search engines crawl, understand, and rank your website. Phase 1: Crawlability & Indexability Goal: Ensure search engines can access and understand your website's content. Tools: * Google Search Console (GSC): Essential for understanding Google's perspective. * Screaming Frog SEO Spider: A powerful desktop crawler. * Sitebulb: Another excellent desktop crawler, often preferred for its reporting. * Your Browser's Developer Tools (e.g., Chrome DevTools): For inspecting individual pages. Checklist & Steps: Crawl the Website: Action: Configure Screaming Frog (or Sitebulb) to crawl your entire website. Settings: Set a reasonable crawl depth, respect robots.txt (initially, then disable for a full check), and...

This guide outlines a repeatable, production-grade technical SEO audit workflow. It is designed for freelancers and in-house technical marketers who need to diagnose crawlability, indexing, and performance bottlenecks without relying on superficial automated reports. Phase 1: Crawlability, Robots.txt, and Sitemaps Before Google can rank your content, it must crawl it efficiently. Your crawl budget must not be wasted on low-value pages. Concrete Steps Verify Robots.txt: Ensure your robots.txt is located at the root ( /robots.txt ). It must point to your primary XML sitemap and must not block critical CSS, JS, or API endpoints required to render the page. Execute a Headless Crawl: Use Screaming Frog SEO Spider via the command line to run a headless crawl. This saves memory and allows for automation. Analyze Google Search Console (GSC): Navigate to Indexing > Pages . Identify the exact reasons why pages are "Crawled - currently not indexed" or "Discovered - c...